Nintendo seems to be gearing up for one of the biggest console launches in its history. According to a new Bloomberg report, the company has asked its manufacturing partners to boost production of the Nintendo Switch 2 to hit a staggering 25 million units by the end of March 2026. That’s a massive leap from the original internal forecast of 15 million units — and a clear sign that the Kyoto giant is aiming for nothing less than breaking its own records.
This new information suggests Nintendo is confident that Switch 2 will sell even faster than the original Switch, which sold over 20 million units in its first year on the market. And given the current hype and the fact that the console has already been out since June 5, it looks like the company is preparing for a very busy holiday season.
Nintendo’s partners ramp up Switch 2 production
Bloomberg’s sources claim that Nintendo has been in close contact with key manufacturing partners, pushing them to increase production ahead of the end of the fiscal year. Among those partners are Hosiden, PixArt Imaging, and IntelliGo — companies that have long been involved in making parts for Nintendo’s hardware lineup.
- Hosiden, responsible for assembling consoles and accessories, has reportedly forecasted a 10.3% increase in sales linked directly to the Switch 2.
- PixArt Imaging, which produces the motion sensors for the new Joy-Con 2’s “Mouse Mode”, expects an even higher 19% sales boost in the coming quarter.
- Meanwhile, IntelliGo, the company behind the AI-powered noise cancellation chip inside the Switch 2, also plans to ramp up production for the second half of the year.
All these moves strongly suggest that Nintendo’s supply chain is already preparing for an aggressive launch strategy, one designed to avoid the shortages that plagued the original Switch back in 2017.
Nintendo’s financial data supports the production push
Bloomberg’s report aligns perfectly with Nintendo’s own financial statements. In its latest quarterly report, the company revealed it had 486 billion yen (around $3.4 billion) in inventory spending — the highest figure since 2017, when the first Switch was about to hit the market.
That kind of inventory buildup doesn’t happen by accident. It’s a strong indicator that Nintendo is stockpiling materials and components in anticipation of huge global demand. Compared to the early months of the original Switch, these numbers show just how much bigger Nintendo expects the Switch 2 to be.
Chasing the Switch’s record — and aiming higher
To put things into perspective: the original Nintendo Switch launched on March 3, 2017, and managed to sell over 20 million units by March 31, 2018. That’s one of the most successful first-year performances in gaming history.
Now, the Switch 2, which launched on June 5, 2025, is on track to beat that figure by 25%, even with less time on the market before the fiscal year ends. If Nintendo actually manages to ship 25 million units by March 2026, it could become the fastest-selling console ever — surpassing not only its predecessor but potentially even the record set by the PlayStation 5 during its peak years.
Can Nintendo really sell 25 million consoles in a year?
It’s a bold target, no doubt. But considering the momentum Nintendo has built, it’s not unrealistic. The company is entering this generation with:
- A massive fan base built over the Switch’s seven-year lifespan
- A strong launch lineup, including The Legend of Zelda: Echoes of Time, Super Mario Odyssey 2, and Metroid Prime 4
- An improved hybrid design, featuring AI-driven features and upgraded Joy-Cons
Add to that the fact that the Switch 2 is fully backward compatible, allowing players to carry over their libraries — something that’s rarely seen in Nintendo consoles — and you have a near-perfect recipe for success.
The holiday season will be the real test
The real sales push, however, will come during the holiday season. Nintendo’s strategy seems to rely heavily on the final quarter of 2025, when demand typically peaks worldwide. If the console performs strongly through December and into early 2026, hitting the 25-million milestone will be within reach.
Still, Nintendo might make adjustments after the holidays, depending on how global demand behaves. Even so, the sheer scale of the production order reveals how confident the company is in the Switch 2’s success.
Nintendo isn’t just hoping for a strong launch — it’s preparing for a record-breaking one. With 25 million Switch 2 units planned for its first fiscal year, the company seems determined to prove that lightning can strike twice.
And if early signs are anything to go by, Switch 2 could become the console that redefines Nintendo’s legacy once again.
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