With virtual reality expected to grow yearly, it’s no wonder that we’re starting to see virtual technology in every place of the world. Digital has even changed how real estate agents do their marketing and overall business. The pandemic gave digital staging and virtual tours a boost but either way, these tools are here to stay. They are actually incredibly useful and you can learn more about how an award-winning digital staging team applies them.
Why Buyers and Sellers Prefer Digital Staging and Virtual ToursReal estate agents gains from digital staging and virtual tours because it gives them more online marketing tools. So, let’s review how the end customers feel about these tools, as detailed below:
- View from the comfort of your own home
- Attract more buyers organically
- Save time and costs
- No technical skills needed
View from the Comfort of your own HomeWe all enjoy getting a bit of a heads up before we go and buy something. That’s true when it comes to the property because it’s a large investment. The more research we can do from home then the more ready we feel when we finally go and view properties in person. Digital staging and virtual tours are a great medium to give a sense of what a property feels like. People can easily connect with the photos of virtually staged rooms. The same concept applies when searching for virtual staging services. Virtual tours and staged photos give you a good idea of the style and approach of any virtual home staging company. Then it’s a question of asking them about their virtual staging solutions and comparing across perhaps two or three. Although, it’s also useful asking your real estate agent for referrals.
Attract more Buyers OrganicallyWhen you’re selling a property, your real estate agent will make sure it’s put up in listings. They will then also spread the word through their networks. Also, digital staging and virtual tours mean that you can use social media and your real estate agent’s website. Suddenly, you’ve grown your research when virtually staging your home because you’re now also tapping into online traffic. Social media shares can also help you get some organic traffic. For example, you’re now also reaching out to people you would never have normally been able to before. People who want to relocate and can’t visit in person, now have a chance with your property.
Save Time and CostsOf course, interested buyers will still want to visit a property in person at some point. Nevertheless, virtual staging allows you to cut out all those potential buyers who aren’t committed. You can now focus on those who have a real interest in your property. Staging is a good strategy to sell properties because an empty room looks cold and unimaginative. On the other hand, staged photos with physical or virtual furniture look welcoming and alive. The question then becomes whether you choose digital or conventional staging. Remember though that digital staging costs on average 20 to 50 dollars per image. In contrast, traditional staging tends to cost thousands of dollars. Furthermore, it’s much easier doing virtual floor plans at the same cost per photo rather than having designers create physical ones. This gives you another opportunity for showcasing the potential of your property.
No Technical Skills NeededThe great news about digital staging and virtual tours is that you don’t have to understand the virtual staging software behind it all. A virtual staging company will do everything for you whether you need furniture removal or furniture replacement. It’s worth pointing out though that you can also stage your photos yourself with a virtual staging app. Having said that, don’t forget that the best virtual staging companies give you tailored advice about what’s going to work for your target buyers. From this, they can then create an awesome virtual tour specifically for you.
How to Get the Best Digital Staging and Virtual ToursEvery virtual staging company will do things slightly differently. The best virtual staging companies are ones that understand both the technology and interior design. They know how to blend fashion with tech such that you get something that looks realistic and professional. The virtual staging team will know how to advise you but here are some tips to look out for when choosing your ideal company to work with:
- Use bright lighting throughout
- Emphasize any special features
- Optimize for both computer and mobile viewing